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Branding

The New Yahoo Logo

Yahoo Inc has certainly been on a breeze lately, from buying up micro blogging platform tumblr to acquiring several other platforms, Marissa Mayer and her teams at Yahoo don’t plan on taking any prisoners. Yahoo in a statement last month said they would be introducing...

What Is a Brand Designer?

I came across many discussions about the definition of a brand designer, and what constitutes the process of designing a brand, rather than designing a visual identity. Simply put, I think a brand designer should influence the brief and help redefine the brand. This is my...