Did you know that 1.18 billion people around the world and 178 million people in the US log into Facebook every single day? That’s a lot of potential leads for your business. Are you prioritizing your Facebook marketing strategy? Or, even worse, have you ignored it...
As I've been preparing to launch this re design of my website to the world, I realized that I needed to backtrack and define some things. Although I value the organic way that opportunities present themselves, that we never could have planned for, I still think it's important...
KNOWING YOUR BRAND Is your brand attracting the amount of business it should? Has it helped you build a loyal customer base? Understanding your brand can have a significant impact on your company. Regardless of the size or type of your company, one of the most important...
There aren't any magic pills to create a great web page that everyone will visit again and again, but there are things you can do to help. Some key things to focus on are making the site as easy to use and user-friendly as possible. It should also load...
What web design trends do you think we'll see in 2014? I'm betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things. This collection is largely based on observation, vaguely educated guesswork, waving a finger in the air, and a...
I hear this question all the time. I know it’s tempting to design your own logo. You think, “I’ve got a computer program that has all these clip art pieces—how hard could it be?” Tempting, indeed. Here are my honest opinions: If you have an art or...
Leading a design project can be a big challenge. Here are some pointers to guide you to people-management success. At some point in your design career, you'll be tasked with managing a project, whether informally as a lead or senior designer or formally as a fully...
When creating any piece of print marketing, the tactile experience is critical. Here is how to get it right. When you're creating an online advertising campaign you need to consider your target market, your brand image, and where you should advertise. The final point is almost...
Jargon is like a secret industry language, but it shouldn’t be used to confuse people. Picture the scene. You’re in the initial brochure design stages, and you know what you want to include. You need to produce the copy for the brochure so that your designer...
A brochure can serve a multitude of purposes for any business and there are a huge array of different formats that you can pick from that will help your brochure printing stand out above the crowd. For example, you could choose from sharp bold prints...
